This programme is designed to recognize single dealerships/rooftops only. This programme is not designed to recognise dealership groups or families; however, individual dealerships within groups or families are welcome to apply.


To be eligible for consideration, dealerships must meet the following criteria:

  • Must be new car dealership (used car dealerships are not eligible)
  • Must have at least 15 employees working in the UK.
  • Must be in business a minimum of 1 year
  • Dealerships must apply as a single rooftop - one dealership per registration**


* Only full and part-time permanent employees are eligible. Temporary or seasonal employees, per diem, independent contractors (1099), interns or consultants are not counted as full or part-time permanent employees or included in the survey process.

** If any registration submitted contains more than one dealership location/rooftop, that registration will be withdrawn from the programme. If you have questions about eligibility please contact Jackie Miller at This email address is being protected from spambots. You need JavaScript enabled to view it. or at 717-323-5237.

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