This programme is designed to recognise single dealerships/rooftops only. This programme is not designed to recognise dealership groups or families; however, individual dealerships within groups or families are welcome to apply. 

To be eligible for consideration, dealerships must meet the following criteria:

  • Must be new car dealership (used car dealerships are not eligible)
  • Must have at least 15 employees working in the UK.
  • Must be in business a minimum of 1 year
  • Dealerships must apply as a single rooftop - one dealership per registration*

* If any registration submitted contains more than one dealership location/rooftop, that registration will be withdrawn from the programme. If you have questions about eligibility please contact Katrina Heimbach at

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